Post by account_disabled on Feb 24, 2024 5:34:52 GMT
The people a brand campaign tends to be primarily associated with marketing from big brands and typically focused on product launches. But in fact a campaign in Digital PR can be a variety of things. of any size ranging from a blog post including an infographic to a fullblown interactive piece and everything in between. This includes celebrities launching collections or products. Things to consider when planning a campaign Content Goals Firstly work out what the main objective of creating a campaign or piece of content is.
Examples of campaign goals could be Increase traffic to the homepage Boost traffic to a particular product category page Boost brand awareness Increase social following Increase ran Guatemala WhatsApp Number List kings for particular keywords The Brand and brand guidelines Before you start planning a strategy the first thing d recommend is obtaining brand guidelines. You want to know the types of things your client is happy with or keen to stay away from. For example highend brands are going to want to stay away from the more risqu aspects. A good campaign should be relevant to the brand but not too branded Remember anything too heavily branded is not going to be of interest to journalists. Digital PR is earned media and the aim is to gain organic coverage.
Therefore a journalist will most likely turn anything too branded into an advertorial or sponsored content. Timings and scale Depending on the resource available the size of the campaign and the time it takes for a client to approvesignoff a campaign can take anywhere from two weeks to two months from ideation to going live. Of course there are instances where you hope to have a campaign live by a specific time. However it may not happen due to a variety of reasons including client push backsdelays or similar campaigns going live. Still in all forms of digital marketing timing is something we have to work with.
Examples of campaign goals could be Increase traffic to the homepage Boost traffic to a particular product category page Boost brand awareness Increase social following Increase ran Guatemala WhatsApp Number List kings for particular keywords The Brand and brand guidelines Before you start planning a strategy the first thing d recommend is obtaining brand guidelines. You want to know the types of things your client is happy with or keen to stay away from. For example highend brands are going to want to stay away from the more risqu aspects. A good campaign should be relevant to the brand but not too branded Remember anything too heavily branded is not going to be of interest to journalists. Digital PR is earned media and the aim is to gain organic coverage.
Therefore a journalist will most likely turn anything too branded into an advertorial or sponsored content. Timings and scale Depending on the resource available the size of the campaign and the time it takes for a client to approvesignoff a campaign can take anywhere from two weeks to two months from ideation to going live. Of course there are instances where you hope to have a campaign live by a specific time. However it may not happen due to a variety of reasons including client push backsdelays or similar campaigns going live. Still in all forms of digital marketing timing is something we have to work with.